TV Connect 2013: delivering a casual gaming experience to the masses

This year’s TV Connect demonstrated the importance of TV navigation. From the event, it became clear that the average consumer wants to play games, but they don’t want to invest large sums of money in a dedicated games console.

As many consumers already have Smart TVs or internet-enabled set-top boxes in their homes, these platforms are ideal for delivering a casual gaming experience to the mass market.

But before this can happen, the TV industry needs to recognise where it has come unstuck. To echo themes from CES 2013, the Smart TV experience has failed to capture the imagination of today’s consumers. The remote control and user interface are to blame.

To drive this point home, we presented our Smart TV report at this year’s TV Connect event, demonstrating, through our research, how the current user experience isn’t good enough.

This is an issue that’s compounded by the fact traditional remote controls (which don’t support gestures or camera-based movement) make a Smart TV UI clunky and difficult to navigate. Ultimately, we think the user deserves a better control technology, particularly when it comes to playing games. And we’re not alone.

Antix is another company that recognises the importance of delivering a fluid and accessible experience for Smart TV. They’ve created a multi-device platform that allows consumers to pick up and play the latest casual games, building on the success of touch-based devices like tablet PCs.

To deliver a similar experience in the living room, Antix has chosen uWand as the control technology for their Smart TV and set-top box software, as you can see in the following video:

In today’s hyper-connected world, set-top boxes and televisions have more functionality than ever before. Browsers, music players and a variety of OTT apps are commonplace, yet they are all difficult to navigate.

An improved and more natural user experience that makes using a Smart TV easier is the answer to our industry’s problem, and that’s precisely what uWand offers.

If you haven’t seen it yet, be sure to check out our Smart TV report. It’s free to download and explains why consumers aren’t using Smart TVs to their full potential.


About Navin Natoewal, General Manager Philips uWand

Navin Natoewal is General Manager of the Philips uWand team. uWand is a direct pointing and gesture control technology for remote controls. uWand offers fluent 3D gesture control and direct pointing capabilities with the same intuitiveness as a multi-touch screen. uWand, a result of 80 man-years of research and development, can be implemented in remote controls and interact with multiple electronic devices such as PCs, TVs, set-top boxes, DVD players and game consoles. Users control the devices simply by pointing in the appropriate direction or making specific movements in all three dimensions. For more information please visit
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