IBC 2012 – Increasing user engagement for Smarter TV Gaming

Less than two days to go and the uWand team are packing their bags and getting ready to travel the 120km trip north to Amsterdam for this year’s IBC. Our home for the week will be the newly constructed hall 14 as part of IBC Connected World at RAI Amsterdam.

Multi-screen TV / TV everywhere was one of the main themes in 2011, but with heightened buzz around Smart TVs, we’re expecting greater interest in users interacting with content, rather than just sharing content between devices.

While we continue to evolve away from linear TV, one of the main drivers for the market is the growing popularity of casual gaming on Smart TVs. A recent report from IHS predicts that spending on gaming through connected TVs and set-top boxes will hit $1.6bn in 2016. This demonstrates the huge potential of gaming for service providers and gaming developers – however traditional remotes simply aren’t up to the task.

Take gaming on the mobile phone: in the space of five years we have seen the market explode and is now worth, according to SuperData, over $2.7bn. The catalyst for the mobile gaming market was a simple change in the way we interact with our phones – by touchscreen.  While we don’t expect to see touch technology make its way to the TV, it’s the kind of revolution that’s required.

This is one of the themes we’ll be exploring at IBC. We’ll be putting the uWand head-to-head against a Gyroscope remote and asking you the question: “Which would you choose?” In fact, we’re even offering you the chance to win a new Philips DS7700-10 docking station for the iPad and iPod with our Lifeguard game. To be in with a chance, come to our stand 14.113 and stop the sharks from attacking the shore; firstly with a gyro remote and then an uWand remote. Top of the leader-board at the end of the event will win the docking station. And it you want to get some practice, why not try the online version first

There will also be an opportunity to meet with members of our product development, sales and management teams, and chat with us about the newest developments in interface and navigation for Smart TVs. Our EMEA sales manager, Daan Roosekrans, will also be demonstrating the uWand technology in the Connected World Demo Area in Hall 14 at 4:30pm on Friday 7th September.

Follow us on Twitter (@uWandControl), Facebook or YouTube for our latest views and news about IBC, and we look forward to seeing you there.

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About Navin Natoewal, General Manager Philips uWand

Navin Natoewal is General Manager of the Philips uWand team. uWand is a direct pointing and gesture control technology for remote controls. uWand offers fluent 3D gesture control and direct pointing capabilities with the same intuitiveness as a multi-touch screen. uWand, a result of 80 man-years of research and development, can be implemented in remote controls and interact with multiple electronic devices such as PCs, TVs, set-top boxes, DVD players and game consoles. Users control the devices simply by pointing in the appropriate direction or making specific movements in all three dimensions. For more information please visit http://www.uwand.com
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