Twice a year, CableLabs hosts a members-only conference to provide executives in the cable industry with current information about changing technology and supporting business and strategy objectives. On Monday 12th March we will be speaking at the CableLabs Innovation Showcase Winter Conference in Philadelphia, USA. It’s an honor to have been invited as one of the 10 hottest new innovations. We’ll be discussing the need for a modernized interaction device for smart TVs and giving a demonstration of our technology in action.
At Philips we understand that smart TVs offer interactive content that is hard to navigate with a traditional remote. The Internet, VoD libraries, games, music libraries mean a new, advanced method of interaction is necessary, one that maintains the intuitive and lean-back experience users want with the TV.
For MSOs and device manufacturers the challenge is to provide consumers with a way of interacting that doesn’t take ages to learn, is accurate and improves the experience. Our uWand technology provides a touch screen experience for smart TVs through the remote control. It increases user satisfaction for smart TV services and we have demonstrated that by incorporating uWand into remotes, MSOs and manufacturers can increase ARPU by up to 27% and increase the subscriber retention by increasing the user satisfaction.
We’re also heading to IPTV World Forum in London and China Content Broadcast Network Exhibition later in the month so we’ll keep you posted on those.