The TV industry is under threat. As on-demand services grow in popularity, manufacturers should be reaping significant profits. After all, Smart TVs are ideal for connecting viewers with this new world of online content. But today’s consumers are turning to smartphones and tablets rather than Smart TVs. These second screen devices are nipping at the heels of TV manufacturers, dominating consumers’ attention.
Apple’s iPhone and iPad and the current range of Android devices owe their successes to a friendly and accessible user interface. Consumers have spoken with their wallets – they prefer the app-based nature of smartphones and tablets with their easy user interaction. Manufacturers need to extend the same design to Smart TV platforms to stay in the game.
This year’s TV Connect demonstrated the importance of TV navigation. From the event, it became clear that the average consumer wants to play games, but they don’t want to invest large sums of money in a dedicated games console.
As many consumers already have Smart TVs or internet-enabled set-top boxes in their homes, these platforms are ideal for delivering a casual gaming experience to the mass market.
The data has been collated, the results processed and a variety of charts, graphs and graphics produced.
The Smart TV report we’ve been talking about is now available.
Smart TVs are the latest product being offered to consumers. As a platform designed to bridge the gap between the internet and the living room, it’s widely recognised that this technology is the future of TV. Yet despite the fact Smart TV manufacturers have made online services available, consumers are finding them very difficult to navigate.
The content is there, but it’s not easily accessible.
As we finally adjust back to normal after four days of excitement and tech overload at this year’s Consumer Electronics Show, now seems like the perfect time to reflect on how Smart TV technology has taken a firm hold on the industry.
Unlike recent years, LTE developments and handset announcements took a backseat at CES 2013, as the focus shifted towards TVs again. Ultra HD, 4K and new ways to connect the living room were all key themes. Several manufacturers also announced plans to improve the user experience by adopting gesture and touch UIs, confirming what we’ve been saying for years – a more intuitive control paradigm is required to navigate Smart TV.
Posted in CES 2013, Smart TV, Smart TV Survey
Tagged 2013, CES, Consumer Electronics Show, direct pointing, Engadget, Philips, remote control, Set Top Box, TechCrunch, uwand
Update: The Smart TV report – exposing the TV industry’s dirty little secret – is now available. Click here to download.
On the face of it, things look fine. According to Informa, there will be over 800 million Smart TVs in homes worldwide by the end of 2017. However, only a small percentage of Smart TV owners are actually connecting these new-fangled devices to the internet, and even fewer are regularly making use of the variety of online services available.
In my last post I discussed the benefits of second screen devices. I also touched on how this technology can supplement the overall experience for the viewer. But, when it comes to navigating content on a Smart TV, a second screen device is not practical. Instead a new and intuitive UI is required, built into the TV itself.
Posted in Second Screen, Smart TV, Smart TV Gaming, UI development
Tagged Device, second screen, Smart Phone, smart tv, smart tv gaming, Tablet, Technology, Television, UI, user interface
Despite all that they promise Smart TVs are not user friendly, nor are they feature-packed. In a market awash with tablets, smartphones and other devices capable of providing access to digital content, the current generation of Smart TVs aren’t ‘smart’ enough to compete. The UI is the key to changing this.
Posted in Second Screen, Smart TV, UI development
Tagged catch up tv, PC, second screen, smart tv, Smart TV Games, Smartphone, Tablet, UI, user interface, VoD